Brand Voice Setup · One-off service

Your tone, baked into AI.

A 30-minute intake. A one-page voice document. A reference catalogue your team and every AI workflow you run can use for the next 12 months. £350 one-off, no subscription.

One-off, fixed price Delivered in 5 working days UK small businesses
What you get

Three things, delivered together.

01

The voice document.

One page. Plain English. Who you are, who you aren't, the rules your writers and your AI workflows both follow. Sentences your brand uses. Sentences your brand doesn't. Read aloud at the next team meeting and it lands.

02

The reference catalogue.

Twelve to twenty real examples from your own website, emails, sales calls. Each one tagged with what makes it work. Use it to brief new writers, brief new AI agents, settle internal debates about tone.

03

The prompt-ready version.

The same voice document, formatted as a system prompt and as a Vereby-compatible profile. Drop it into ChatGPT, Claude, your own assistant, or any future workflow you build. Stays valid for 12 months, renewable at £150.

How it works

Three steps. Five working days.

01

Intake call. 30 minutes.

A short call to understand the business, the audience, and the situations where voice matters most (sales emails, customer support, social, internal comms). I ask the questions; you talk. No prep needed.

02

Draft. Three to four working days.

I pull everything you have publicly (site, posts, emails you've signed) plus the intake notes. Draft the voice document and the reference catalogue. Show you the work with annotations explaining every choice.

03

One round of revisions, then hand over.

You read, you react, you tell me what to tighten. One round of revisions is included. Once signed off, you get the three deliverables in Google Doc, PDF, and prompt-ready formats. Yours to use, edit, or hand to a writer.

What it's for

Use the voice document for the next twelve months.

When you're the source

  • Brief a freelance writer and get copy that actually sounds like you
  • Train a new hire on what "on-brand" means without a three-hour meeting
  • Settle a disagreement about whether something "sounds like us"
  • Hand the same voice to a marketing agency you hire for a one-off project

When AI is the source

  • Set the system prompt for a ChatGPT or Claude workspace the team uses
  • Wire the voice into a Vereby assistant or a bespoke workflow you build
  • Stop rewriting AI drafts from scratch because they don't sound like you
  • Make sure every AI-generated email, social post, and support reply uses your tone, not a generic one
The honest bit

What this isn't.

Not a rebrand.

A rebrand changes logos, colours, positioning, and market. This doesn't touch any of that. It captures what you already are and makes it explicit.

Not a tone-of-voice guide from a 60-page PDF.

Most tone guides sit in a Google Drive nobody opens. The voice document is one page, plain English, written for the people who'll actually use it.

Not a subscription.

£350 once. The voice document stays valid for 12 months. If your business shifts materially before then, I'll redraft at half price. Renewal after 12 months is £150 if you want it.

Not a substitute for a writer.

It tells writers and AI what your voice is. It doesn't write the next campaign. If you need a writer for a specific project, that's a separate engagement.

Pricing

£350, one-off.

30-minute intake, three to four days drafting, one round of revisions. Three deliverables. Yours to keep, edit, and use however you like.

Book the intake Ask a question first

Expedient AI Ltd · Registered in England and Wales · Bristol, UK

Already a Vereby tenant?

The Brand Voice Setup is bundled with every Vereby tenant. You already have the deliverable. If you want it as a standalone document you can hand to writers and agencies, the £350 covers the formal version.

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