The voice document.
One page. Plain English. Who you are, who you aren't, the rules your writers and your AI workflows both follow. Sentences your brand uses. Sentences your brand doesn't. Read aloud at the next team meeting and it lands.
A 30-minute intake. A one-page voice document. A reference catalogue your team and every AI workflow you run can use for the next 12 months. £350 one-off, no subscription.
One page. Plain English. Who you are, who you aren't, the rules your writers and your AI workflows both follow. Sentences your brand uses. Sentences your brand doesn't. Read aloud at the next team meeting and it lands.
Twelve to twenty real examples from your own website, emails, sales calls. Each one tagged with what makes it work. Use it to brief new writers, brief new AI agents, settle internal debates about tone.
The same voice document, formatted as a system prompt and as a Vereby-compatible profile. Drop it into ChatGPT, Claude, your own assistant, or any future workflow you build. Stays valid for 12 months, renewable at £150.
A short call to understand the business, the audience, and the situations where voice matters most (sales emails, customer support, social, internal comms). I ask the questions; you talk. No prep needed.
I pull everything you have publicly (site, posts, emails you've signed) plus the intake notes. Draft the voice document and the reference catalogue. Show you the work with annotations explaining every choice.
You read, you react, you tell me what to tighten. One round of revisions is included. Once signed off, you get the three deliverables in Google Doc, PDF, and prompt-ready formats. Yours to use, edit, or hand to a writer.
A rebrand changes logos, colours, positioning, and market. This doesn't touch any of that. It captures what you already are and makes it explicit.
Most tone guides sit in a Google Drive nobody opens. The voice document is one page, plain English, written for the people who'll actually use it.
£350 once. The voice document stays valid for 12 months. If your business shifts materially before then, I'll redraft at half price. Renewal after 12 months is £150 if you want it.
It tells writers and AI what your voice is. It doesn't write the next campaign. If you need a writer for a specific project, that's a separate engagement.
30-minute intake, three to four days drafting, one round of revisions. Three deliverables. Yours to keep, edit, and use however you like.
Expedient AI Ltd · Registered in England and Wales · Bristol, UK
The Brand Voice Setup is bundled with every Vereby tenant. You already have the deliverable. If you want it as a standalone document you can hand to writers and agencies, the £350 covers the formal version.