Twelve field guides for UK businesses figuring out AI.
Each guide answers one question a business owner actually has. The first seven cover AI in a running business. The next five follow the solopreneur journey from idea to invoice. They read in order, or you can jump to the one that matches where you are right now. Every guide is a free PDF — enter your email, grab the link, print it, pass it to a colleague. No spam, no newsletter, no follow-up sequence.
Pick the one that matches your question.
Guide 01 is the starting point for most people running a business. If you're at the very beginning — idea stage, no product yet — start at 08 and work through the Idea to Invoice series (08–12). If someone just showed you a demo and asked you to sign, jump to 05.
Where AI Actually Helps
A practical scoring framework for UK business owners deciding where AI is worth the build — and where it isn't.
The 30-Day AI Pilot
A day-by-day guide to running your first AI pilot — what to measure, when to stop, and how to know if it worked.
Your Data, Your Rules
AI and privacy in plain English — what's safe to type into ChatGPT, what the ICO expects, and how to keep your data yours.
Writing AI Instructions That Actually Work
Why ChatGPT gives you rubbish — and the six-part prompt structure that fixes it.
The AI Vendor Interrogation Kit
The questions to ask before you sign — and the scoring card that tells you when to walk away.
Your First AI Employee
A non-technical guide to autonomous AI agents — what they are, what they can do, and the permission ladder that keeps them safe.
Set Up Your Own AI Agent
A no-code guide to running an AI agent on your own machine with Hermes — what you need, what it costs, and the one job to start with.
Is This Worth Doing?
A validation framework for solopreneurs deciding whether their idea is worth building — before they spend a penny.
Build the Thing
From validated idea to working product — what to build, what to buy, and how AI helps you do it in a weekend.
Get Found
Marketing for people who hate marketing — one channel, honest content, and an email list you own.
Get the Conversation
Outreach that isn't spam — how to get your first ten customer conversations without losing your mind.
Close the Deal
Proposals that get signed, pricing conversations that don't end in discounting, and onboarding that turns one client into three.
The questions we get asked every week.
We talk to UK business owners every week. The questions are always the same, in roughly the same order: Where does AI actually help? Then How do I test it without breaking what works? Then Is it safe to put our data in? Then Why does ChatGPT give me rubbish? Then What should I ask this vendor who just gave me a demo? Then What's an AI agent and do I need one? Then Can I set one up myself?
The solopreneurs ask a different set: Is this idea worth building? Then How do I make the thing? Then How do I get anyone to notice? Then How do I get actual conversations? Then How do I turn a conversation into money? Guides 08 through 12 follow that journey, from idea to invoice, with the same plain-English approach and the same honesty about what AI can't do.
Each guide answers one of those questions. They're written in plain English, they're honest about what AI can't do, and they include worked examples from real UK businesses. Some of the examples end in stop — because sometimes the right answer is not to build.
If you read all twelve and decide you don't need us, that's a good outcome. If you read them and want a named person to build the first system with you, that's what we do — and we'll tell you on the first call if the guides are all you need.
Read the guides first. Talk to us after.
Twenty minutes. We'll tell you whether you need a build, a pilot, or just the guides.