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Edition 09 · Free PDF · Nurture

Build the Thing

From validated idea to working product — what to build, what to buy, and how AI helps you do it in a weekend.

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12 pages 12 min read A4 print-ready Free PDF

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You've validated the idea. Now you need to make it exist. This 12-page guide covers the build/buy decision, AI-assisted copywriting for your offer, no-code prototyping with v0 and Bolt, pricing without guessing, and the boring admin (contracts, T&Cs) that AI can draft but a human must check.

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What's inside

5 sections, 12 pages.

  1. What to build vs. what to buyNot everything needs building. The build/buy matrix tells you when AI-assisted construction beats paying someone — and when it doesn't.
  2. Your offer, in words people understandYour landing page, your one-pager, your service description. AI can draft them. The guide shows you how to get drafts that don't sound like AI wrote them.
  3. A working prototype in a weekendv0, Bolt, Lovable. Three tools that can produce a working prototype in a day. The guide explains what they're good at, what they're not, and when a prototype beats a proper build.
  4. Pricing without guessingCost-plus, value-based, competitor-anchored. The guide uses AI to model three pricing scenarios and shows you how to pick one without guessing.
  5. The boring admin AI can handleContracts, T&Cs, privacy policies. AI can draft them. A human must check them. The guide explains the boundary and why it matters.
Common questions

Questions this guide answers.

How do I build a product prototype with AI?
Use a no-code AI builder like v0.dev or Bolt.new. Describe what you want in plain English, and the tool generates a working interface. The guide walks through the process: write a clear brief (the guide gives you a template), generate the prototype, test it with five people, and decide whether to refine it or rebuild. Total cost: £0 on free tiers.
How do I write a landing page with AI?
Give the AI three things: who the customer is, what problem they have, and what you do about it. The guide provides a prompt structure that produces a first draft in seconds, then shows you the three edits that make it sound human: cut the first paragraph, replace adjectives with specifics, and read it aloud. The 'delete the first paragraph' rule alone removes most AI slop.
How should I price my product or service?
The guide covers three methods: cost-plus (your costs plus a margin), value-based (what the customer saves or earns), and competitor-anchored (what similar offerings charge). AI can model all three scenarios in minutes. The guide includes a pricing worksheet and explains why most solopreneurs undercharge — and how to stop.
Can AI write my contracts and terms?
AI can draft a first version of contracts, terms and conditions, and privacy policies. It cannot replace legal review. The guide explains what AI drafts well (structure, standard clauses, plain-English summaries) and what it gets wrong (jurisdiction-specific requirements, liability limits, edge cases). The rule: AI drafts, a human checks, a lawyer signs off anything that touches money or liability.

Other guides in the series

01Where AI Actually Helps 02The 30-Day AI Pilot 03Your Data, Your Rules 04Writing AI Instructions That Actually Work 05The AI Vendor Interrogation Kit 06Your First AI Employee 07Set Up Your Own AI Agent 08Is This Worth Doing? 09Build the Thing (this guide) 10Get Found 11Get the Conversation 12Close the Deal

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