Book a chat
Work Feed Guides Services Approach About Contact Book a chat
Edition 11 · Free PDF · Nurture

Get the Conversation

Outreach that isn't spam — how to get your first ten customer conversations without losing your mind.

Get the free guide See what's inside
10 pages 10 min read A4 print-ready Free PDF

Get the free guide.

Marketing gets you visibility. This guide gets you conversations. Ten pages on why your first ten customers won't come from a website, cold outreach that isn't spam (with a three-sentence email template), LinkedIn without the cringe, and a one-person CRM that doesn't collapse after week three.

We'll email you the download link. No spam, no newsletter — just the guide.

What's inside

4 sections, 10 pages.

  1. Your first 10 customers won't come from a websiteInbound marketing works. Just not yet. The guide explains why the first ten sales are always manual — and why that's a feature, not a bug.
  2. Cold outreach that isn't spamThe three-sentence email. AI-personalised at small scale. What to never do. The guide includes a template you can adapt in five minutes.
  3. LinkedIn without losing your mindProfile optimisation with AI. Connection requests that get accepted. A posting cadence that takes 20 minutes a week. No thought leadership, no hustle culture.
  4. A one-person CRM that doesn't collapseSpreadsheet or free CRM? When to move. How to keep track of 50 conversations without drowning. The guide gives you a system that takes five minutes a day.
Common questions

Questions this guide answers.

How do I get my first customers as a solopreneur?
Your first ten customers come from direct conversation, not a website. The guide explains the manual-first approach: identify 20 people who have the problem you solve, send each a personalised three-sentence message, and aim for five conversations. The guide includes the email template and explains why this works better than waiting for inbound leads.
How do I write a cold email that gets replies?
Three sentences. Sentence one: a specific observation about their business (use AI to research each one). Sentence two: the problem you solve, in their language. Sentence three: a low-commitment ask ('worth a 15-minute chat?'). The guide provides the template, explains how to use AI to personalise at small scale (10-20 emails, not 500), and lists the five things that get cold emails deleted.
How do I use LinkedIn for business without it being awful?
Optimise your profile with AI (the guide gives you the prompt), send connection requests with a one-line note, and post once a week about something you actually learned. The guide explains why 20 minutes a week beats daily posting, and why LinkedIn automation tools get accounts banned — don't use them.
What CRM should a solopreneur use?
Start with a spreadsheet. Four columns: name, company, last contact, next action. When you hit 50 rows and can't keep track, move to a free CRM (Notion, HubSpot free tier). The guide explains when to move, how to set up a five-minute-a-day review habit, and why most solopreneurs over-invest in CRM tools before they have enough customers to need one.

Other guides in the series

01Where AI Actually Helps 02The 30-Day AI Pilot 03Your Data, Your Rules 04Writing AI Instructions That Actually Work 05The AI Vendor Interrogation Kit 06Your First AI Employee 07Set Up Your Own AI Agent 08Is This Worth Doing? 09Build the Thing 10Get Found 11Get the Conversation (this guide) 12Close the Deal

Read the guide. Then talk to us if you want to.

We'll tell you on the first call if the guide is all you need.

Book a chat