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Edition 10 · Free PDF · Nurture

Get Found

Marketing for people who hate marketing — one channel, honest content, and an email list you own.

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10 pages 10 min read A4 print-ready Free PDF

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Your product exists. Nobody knows. This 10-page guide covers picking one marketing channel (and ignoring the rest), writing content that doesn't sound like AI wrote it, SEO basics that actually move the needle, and building an email list that beats any social media following.

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What's inside

4 sections, 10 pages.

  1. Pick one channel and ignore the restSolopreneurs fail by trying to be everywhere. The channel-audience fit table tells you which one channel matches your customers — and gives you permission to ignore the rest.
  2. Content that doesn't sound like AI wrote itThe prompt-to-draft-to-human-edit workflow. Three edits that make AI content sound like you wrote it. The 'delete the first paragraph' rule.
  3. SEO basics that actually move the needleKeyword research with free tools. AI-assisted page structure. What to ignore. The 80/20 of SEO that actually matters for a one-person business.
  4. The email list you ownFollowers are rented. A list is owned. Setting up a free-tier newsletter, writing a lead magnet that isn't rubbish, and the one email to send every week.
Common questions

Questions this guide answers.

How do I market my business as a solopreneur?
Pick one channel where your customers already are. The guide includes a channel-audience fit table: match your audience (B2B, local, creative, technical) to the channel that reaches them (LinkedIn, local SEO, Instagram, developer communities). Then ignore every other channel for 90 days. Spreading across five platforms with no audience on any of them is the most common solopreneur marketing failure.
How do I write content that doesn't sound like AI?
Use AI for the first draft, then apply three edits: delete the first paragraph (it's always a throat-clearing cliché), replace every adjective with a specific number or example, and read it aloud — if you wouldn't say it in a conversation, rewrite it. The guide provides the exact prompt-to-draft-to-edit workflow with before/after examples.
What SEO basics matter for a small business?
Three things: target one keyword per page (use Ubersuggest's free tier to find search volume), structure the page with the keyword in the title, one H2, and the first paragraph, and get five relevant backlinks. The guide explains why these three matter more than the 200 'ranking factors' SEO agencies talk about, and what to ignore entirely.
How do I build an email list for my business?
Set up a free-tier newsletter (Buttondown or Mailchimp), create one useful lead magnet (a checklist, a template, a short guide — not a 40-page ebook nobody reads), and add a signup form to your website. The guide explains why a list of 200 engaged subscribers beats 5,000 social followers, and gives you the one email to send every week.

Other guides in the series

01Where AI Actually Helps 02The 30-Day AI Pilot 03Your Data, Your Rules 04Writing AI Instructions That Actually Work 05The AI Vendor Interrogation Kit 06Your First AI Employee 07Set Up Your Own AI Agent 08Is This Worth Doing? 09Build the Thing 10Get Found (this guide) 11Get the Conversation 12Close the Deal

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