Local SEO for UK trades: four ways to win the Map Pack

Your phone hasn't rung this week and you don't know why. You have a Google Business Profile. It says the right things. But your competitors are in the Map Pack at the top of the page and you're not, so the customers searching for an emergency plumber in your town right now are calling them, not you.

The page at expedientai.co.uk/local-seo/ now offers four ways to fix that, depending on how much of the work you want to hand over.

If you just want to know where you stand

£149 audit. One page, plain English, 5 working days. We check your Google Business Profile score, your Map Pack position for the searches your customers actually type, your review count and velocity, your citations, and the local signals on your website. Top 3 quick wins ranked by impact. Yours to keep, act on, or hand to a web agency.

Best if: you want to know where you stand before spending anything else.

If you know what to fix but don't want to do it yourself

£497 setup, one-off. We claim and verify your Google Business Profile if it isn't already, fill it out properly (services, hours, photos, Q&A), build your citations across the 12 directories that actually move the needle, fix any NAP drift on your existing listings, add LocalBusiness schema to your site, and embed the map on your contact page. Two weeks from intake.

Best if: you've had a look at your local SEO and you know what needs doing, but you don't have a Saturday between jobs.

If you've already won the Pack and want to stay there

£150/month. We run your Google Business Profile every month: 2-4 posts, a photo refresh, Q&A seeding, review responses (you send us the new ones, we reply). Citation drift monitoring across the 12 directories. Monthly rank report for your main keywords with your Map Pack position and a 1-line action note. No contract. Cancel any month after the first.

Best if: you've got into the Map Pack and you're worried about losing the position because you don't have time to keep the profile active.

If you want to be found on YouTube as well as Maps

From £397. Two routes. The AI route: we script and produce three short-form videos from your existing photos and website copy. No filming. 60-90 seconds each, with motion graphics, captions, voiceover (yours or AI, your call), and titles and tags tuned for the local searches your customers type. Five days from intake. £397.

The filmed route: a local camera crew spends half a day with you on a real job or in your workshop. Three finished videos, edited, captioned, with the same local-search tuning. You keep the raw footage. One week from booking to delivery. £897.

Both routes include a 30-minute YouTube channel setup call, so your channel actually exists, has the right categories, and starts with a real upload. Uploaded to your GBP and YouTube.

Best if: you've noticed that more of your customers are asking ChatGPT for shortlists, and they're watching the recommended tradesperson on YouTube before they pick up the phone.

What hasn't changed

The £149 audit is still £149, still one page, still no upsell. The honest bit at the bottom of the page still applies: if you don't have a website yet, start with Website Build from £300. If you serve the whole UK from one office, Map Pack ranking isn't the right channel for you. Adding the three new options doesn't change who the page is for.

You can stack any combination. Most people start with the £149 audit, then add either the £497 setup or the £150/month once they've seen the report. The video option works either before or after the audit.

Where to start

If you've never done a Map Pack audit before, the £149 read tells you exactly what's wrong and what to fix first. If you've already had a look and you know what needs doing, the £497 setup is the shortest path from where you are to in-the-Pack. If you're already in the Pack and you're losing ground, the £150/month keeps the work going without you having to do it.

expedientai.co.uk/local-seo/ has the full breakdown.