£149. One payment. A 1-page report in 5 working days. We check your Google Business Profile, your Map Pack position for the searches your customers actually type, your known citations, and the local signals on your website. Plain English, no jargon, no 60-page PDF.
When someone in your town searches "emergency plumber near me" or "electrician BS1" at 9pm on a Tuesday, your business should be one of the three names they see. The Map Pack takes 44% of the clicks on local search results. The businesses in it get the call. The ones below it don't.
76% of local mobile searches result in a phone call within 24 hours. If your business isn't one of the three in the Map Pack, the customers searching in your area right now are calling someone else. The fix isn't complicated. It's just boring, and it doesn't fit on a Saturday between jobs.
The £149 audit tells you exactly which of the six things you need to fix, in what order, and how much each one matters. No 60-page report, no strategy call, no upsell. One page, plain English, delivered in 5 working days.
Every audit checks the same six things. Every report has the same structure. You know what you're getting before you book.
Out of 100. Based on whether your profile is claimed, verified, complete, has photos, has hours, has services listed, has Q&A seeded, and has a description. Most trades businesses score 40-60. Top 3 in the Map Pack usually score 80+.
We track 3-5 keywords your customers actually type ("emergency plumber Bristol", "boiler repair BS1"). We tell you whether you're in the Pack, where, and who's in front of you. Screenshot included.
Total reviews, new this quarter, average rating, how many of yours the business owner responded to. Counter-intuitive fact: review velocity matters more than total count. Steady drip wins.
You give us a list of citations you care about (your website, Yell, Checkatrade, anywhere else you're listed). We check each for Name/Address/Phone consistency. One mismatch is enough to confuse Google.
Is your NAP in the footer? Is there a LocalBusiness schema markup? Is there a sitemap? Is there a Google Maps embed on the contact page? These are the things that signal "we're a real local business" to Google.
The 3 businesses currently in the Map Pack for your main keyword. Their GBP scores, their review counts, their photo counts, their citation counts. Honest context for where you stand.
Most trades businesses fall into one of three camps: never created a Google Business Profile, created one but never claimed it (Google auto-generates listings for many businesses), or claimed it but never verified (so edits don't go live). The audit covers all three. Included in the £149.
You give us your business name, address, phone, hours, services, and a few photos. We create the profile, fill in every field Google cares about, post the photos, and seed the Q&A. Verification arrives by postcard, phone, or email depending on what Google chooses.
Google auto-creates GBP listings for most businesses based on public data. Most trades business owners don't realise they have one. We claim it, take over ownership, and clean up whatever's been auto-populated (often wrong hours, no services, no photos).
Missing hours. Old address. No services listed. Three photos from 2021. Profile description says nothing. We've seen all of it. The audit includes the cleanup: hours, services, photos, description, attributes, categories. Done as part of the report, not as a separate job.
PDF, 1 page, scored checklist at the top, prioritised fix list at the bottom. No fluff, no agency-speak, no "synergise your omnichannel presence." Just what to fix, in what order.
A score for each of the six checks, with the GBP score and Map Pack position at the top because those are the two that matter most. The top 3 quick wins below, ranked by impact, specific to your business (not generic SEO advice). Citation drift table if any of your listings are inconsistent. Competitor comparison so you know what you're up against.
The 1-page constraint is deliberate. If the report needs 10 pages, you won't read it. If it fits on one, you will. Actionable beats comprehensive.
Yours to keep. No contract, no upsell to a "managed service", no "strategy call" required. Use the report yourself, hand it to a web agency, or never act on it. Your £149 either tells you something useful or it doesn't, and the report stands on its own either way.
Business name, town, your website, the 3-5 keywords your customers actually type, the citation URLs you care about, where to send the report. One form, 5 minutes.
We check your Google Business Profile, your Map Pack position for each keyword, your known citations, your website's local signals, and the top 3 competitors in the Pack for your main keyword. Automated, takes 4-6 hours spread across days 1-4.
Day 5. PDF, 1 page. Scored checklist at the top, prioritised fix list at the bottom. Plus the raw screenshots and data we used, in case you want to verify anything yourself.
The top 3 quick wins are usually 2-3 hours of work. Hand them to your web agency, do them yourself on a Saturday, hire someone on Fiverr. The report tells you what to do, not what we do next.
You run a local UK trades business (plumber, electrician, roofer, gas engineer, locksmith, etc) within a 20-mile radius. You know the Map Pack matters but you don't know exactly where you stand or what to fix first. You want a clear, honest read on your local SEO without signing a retainer or learning another tool. Also for you if you have no Google Business Profile yet, or never claimed or verified the one Google made for you, because we set that up as part of the audit.
You don't have a website yet. Start with Website Build & Hosting from £300 setup, come back to Local SEO once the site is live. Or you serve the whole UK from one office and Map Pack ranking isn't the right channel for you.
Some businesses want the report and the work done for them. Some want a monthly presence so the Pack position holds. Some want video on their GBP and YouTube because that's the new search surface. Pick what fits. Mix and match. Cancel monthly after one month, no contract.
Everything in the £149 audit, plus we do the fixes. Google Business Profile claimed, verified, filled out, with photos, services, hours, Q&A. Citations built across the 12 directories that actually move the needle (Yell, Checkatrade, Yelp, Thomson Local, FreeIndex, Hotfrog, Cylex, Scoot, TouchLocal, Tipped, UK Small Business Directory, 192.com). NAP consistency audit and correction on your existing listings. LocalBusiness schema added to your website. Maps embed on your contact page. One-time project, two weeks from intake.
Best for: businesses that know what to do but don't have the time or the patience to do it themselves between jobs.
Book the £497 setupOnce you're in the Pack, you stay there by being active. We run your GBP every month: 2-4 posts, monthly photo refresh, Q&A seed, review response (you send us the new ones, we reply). Citation drift monitoring across the 12 directories. Monthly rank report for your 3-5 keywords with Pack position, top 3 competitors, and a 1-line action note. Monthly fee, cancel after one month, no setup fee if you've had the £149 audit or £497 setup with us.
Best for: businesses that have got into the Pack and want to stay there without doing the monthly work themselves.
Start the £150/mo planThe new search surface for trades is video. AI Overviews cite YouTube in 30% of local-intent answers, and a GBP video gets 5x the calls of a GBP without one. Two routes. Filmed video: one half-day with a local crew in your area, 3 short-form videos (60-90 seconds each, on-site at a real job or in your workshop), edited and uploaded to your GBP and YouTube channel with titles, descriptions, and tags tuned for local AI search. £897 one-off. AI video: no filming. We script, storyboard, and produce 3 short-form videos from your existing photos and assets using AI tooling. £397 one-off. Both routes include a 30-min YouTube channel setup call so your channel exists, has the right categories, and starts with a real upload.
Best for: businesses that know their next customers are finding people on YouTube and ChatGPT, not just Maps.
Book a video packageFour SKUs. The audit is the entry. The other three are the work above it. Pick the one that matches what you want to hand over. Anything outside the four is a custom engagement and goes on services.html, not this page.
Most customers start with the £149 audit, then add either the £497 setup or the £150/mo plan once they've seen the report. The video option is independent and works either before or after the audit. Stack any combination.
AI Overviews cite YouTube in nearly a third of local-intent answers, and a Google Business Profile with a video gets five times the calls of one without. If you have no video, your business is invisible at the second step of the journey.
Produced from your existing photos and copy. 60-90 seconds each, captioned, with titles and tags tuned for local search. Uploaded to your GBP and YouTube channel. Five days from intake.
A local crew on a real job or in your workshop. Edited and captioned, uploaded to both, with titles tuned for the terms your customers type. You keep the raw footage.
How video helps you twice, what the channel setup call covers, and what video will not fix for you. The honest version, including when it is not worth doing.
Video covers what your customers watch. If the problem is that AI assistants and answer engines cannot read your website at all, that is a different discipline: Agentic Engine Optimization.
Read the page. Pick the SKU that fits. Or book the £149 audit first if you'd rather see where you stand before committing to anything. We do the work; you get the calls.