Revenue scaled
£15m
The flagship brand, built from a raw idea to £15 million in under eight years. Sourced, manufactured, fulfilled, branded, shipped and advertised, before that on eBay and Amazon.
Also co-run by Ted
Magic Dolphin.
The Shopify-focused growth agency I co-run with Tim. Twenty years of e-commerce, a brand scaled to £15m, and clients who stay. This page collects the results, because they belong to the people who earned them rather than to us.
The numbers
What twenty years looks like in a spreadsheet.
Dogecore
3,000+ orders a month
Built on a Microsoft Paint t-shirt and a meme page. Email campaigns running a 42% open rate, which Printful has since written up.
Cultura Live Food
30% of sales from e-commerce
Went from no online shop at all to e-commerce making up over 30% of monthly sales, ready for a national TV appearance.
Client results
What clients say.
Verbatim from Magic Dolphin testimonials. These are their words, about their businesses.
Having had some degree of viral success with my Microsoft Paint based comedy art project some 13 years ago I have been selling prints and merchandise via social media ever since, quitting my job to create artwork full time.
Not only do I now have round the clock help navigating Meta and Google's esoteric and ever-shifting ad platforms, regular business audits protect me from unseen losses and ensure every part of my online business is optimised. I even have accurate daily reports outlining everything from cost of goods to total profit. All this means I can focus on what I excel at; creating.
James M
Founder, Jim'll Paint It
Tim and Neil were extremely helpful in not only running the ad campaigns but also fixing a huge number of issues with the back end of our site which we had not noticed were even there. This included the optimisation of our ad tracking, SEO and even our mailing list.
With their help we were able to expand our mailing list 5 fold in a very short amount of time. I was impressed with their level of commitment, communication and patience in dealing with 2 artists who are notoriously difficult to work with sometimes.
There's a lot of charlatans promising the world, but we had none of that with these guys. Just down to earth, realistic and provable results.
Dominic
Founder, Dogecore
Shirtbox, Cultura Live Food, Immersa and The Chef Tree are also clients. More on the Magic Dolphin testimonials page.
As featured by Printful
Dogecore, written up by Printful.
Printful, the print-on-demand platform that fulfils Dogecore's orders, published an interview with co-founder Dominic as one of their standout print-on-demand stores. It is a good read on how a brand like that actually gets built.
Running an online shop and drowning in the admin?
Magic Dolphin handles the growth side for brands. This side, Expedient AI, builds the systems that remove the repetitive work underneath it. The two work well together, and either works alone.