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Free tool

AI Council

Describe a real business decision, convene six AI advisers, and get honest objections, risk flags and cheap tests in about a minute. Free, no signup, no login.

A rehearsal aid: questions, risks and tests. Not a prediction, not advice.

Bring a decision to the council

Describe the decision you are weighing up. The more specific you are, the sharper the pushback.

At least 10 characters. Use a real decision for the most useful answers.

At least 10 characters. Who you serve, how you make money, what is changing.

What kind of decision is it? (optional)

Never required. Only used to contact you about this run.

Standing by

How the council works

You bring a decision, six archetypes debate it, and you leave with objections ranked by severity, risk flags, a kill line and cheap tests you can run this week.

  • Six archetypes, fixed biases. The operator, the strategist, the sceptic, the economist, the customer and the operator's friend. Each one pushes from a different direction, so the whole council never agrees with you just to be nice.
  • Free AI models under the hood. The free tier uses free, slower models, which is why a run can take up to a minute. There is no cost to you and no build step.
  • On-device-free and private by default. No account, no login. Your attempt counter lives in your own browser. An email is optional and never required.
  • Three free runs per hour. Each new decision counts. Replays and stance cards are free and unlimited.

What it does not do

  • No market prediction. The council cannot tell you whether a decision will work. It can only show you what could go wrong and how to test it.
  • Not advice. The output is a rehearsal aid for your own planning, not financial, legal or business advice.
  • Not a market sample. Six fixed personas are not a survey of your customers. Use the cheap tests to check real demand.

Built by Expedient AI, a UK AI automation studio. Last reviewed: August 2026.

Illustrative examples

These are examples to show the shape of a run, not outputs from the live tool.

Coffee subscription

Decision: launch a monthly coffee subscription at £25 for 8 drinks plus a free bean bag. The council flags cash-flow risk from monthly billing, a kill line around whether subscribers actually redeem drinks, and a cheap test: sell 20 vouchers in one week before committing.

Price change

Decision: raise the core service price by 12% next quarter. The council separates noise from signal, flags churn among your most price-sensitive customers, and suggests a cheap test: grandfather existing clients and pilot the new price with a small group before a full roll-out.

Frequently asked questions

Is the AI Council really free?
Yes. You get 3 free council runs per hour per visitor, with no account and no payment details. The free tier uses free AI models, which is why runs can take up to a minute.
Who are the six personas?
The council is made up of six archetypes: the operator, the strategist, the sceptic, the economist, the customer and the operator's friend. Each has a different bias, so together they surface objections and risks you might miss on your own.
Is my data stored?
Your business description and decision are sent to the AI engine to generate the report and are not stored by the site. Runs are rate-limited locally in your browser using localStorage. If you choose to add an email, it is only used to contact you.
What is the paid version?
The paid version runs the full council on your real data, with unlimited runs, stronger models, a written follow-up report and a workshop to turn objections and cheap tests into a plan. Book a chat from the contact page.
How is this different from asking ChatGPT?
The AI Council uses six fixed personas that each challenge your decision from a different angle, then ranks objections by severity and flags risks and cheap tests. A single chat prompt tends to agree with you; a council is built to push back.

The full council is trained on your data

Unlimited runs, stronger models and a written plan. Tell us the decision, and we will bring the full council to it.

Get the full council