Free tool for UK small businesses

Website AI Visibility Checker

A quick, honest check of how readable and citable your website is to AI engines such as Google AI Overviews, ChatGPT and Perplexity. Paste a page URL for an instant score, or paste the page's HTML source if you prefer.

This is a client-side heuristic check, not a full SEO or GEO audit. It checks the page you submit, not your whole site.

Check one page

Paste the full page address, starting with https://. The page is fetched for reading; nothing is stored.

Use this if the fetch fails for your site (some sites block outside fetching). In your browser: right-click the page, "View page source", copy, paste below.

AI visibility score

- / 100

Not yet checked

Paste a page URL or HTML source above, then press the check button.

What was checked

  • Page title present and meaningful
  • Meta description present
  • Exactly one H1 heading
  • Structured data (schema.org JSON-LD) present
  • FAQ content present (visible or in schema)
  • Mobile viewport configured
  • Page is indexable (no noindex)
  • Content depth (word count estimate)
  • Descriptive internal links
  • HTTPS and basic health signals
  • Open Graph and Twitter card tags
  • Local business signals (on-site)

What the score checks and why

AI engines cite pages they can read and trust. The ten checks below cover the basics that affect whether a page is easy for an AI system to understand and reference. Each check is scored 0, 1 or 2, and the total is scaled to 0-100.

  • Title and meta description. Clear, unique metadata helps both search engines and AI systems understand what the page is about.
  • One H1. A single main heading gives a page a clear structure. Multiple H1s or none blur the topic.
  • Structured data. Schema.org JSON-LD (Article, FAQPage, LocalBusiness and similar) gives AI engines explicit facts about the page.
  • FAQ content. Question-and-answer content is frequently cited by AI engines, especially when marked up as FAQPage.
  • Mobile viewport. Most search and AI traffic comes from mobile. Pages without a viewport tag are hard to assess.
  • Indexable. A noindex page will not appear in Google or be reliably cited by AI engines.
  • Content depth. Thin pages give AI engines little to work with. More substantial content is easier to cite.
  • Descriptive links. Link text that says what the target is about helps both users and AI systems navigate the site.
  • HTTPS. Secure pages are trusted more than insecure ones.

The check is deliberately simple and runs entirely in your browser. It does not test rankings, backlinks, or how your competitors compare, and it cannot see password-protected or heavily scripted pages. For a deeper review, the free Local SEO page describes what a fuller engagement covers.

AI discovery files

When you check a URL, the tool also looks for the key files at the root of the site. These are prime signals for how AI engines and crawlers discover and use the site.

  • robots.txt - tells crawlers what they may read. The tool checks whether known AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended, CCBot and others) are blocked site-wide.
  • llms.txt - an emerging standard that tells large language models what to read first. Optional, but ahead-of-curve sites publish one.
  • sitemap.xml - lists the site's pages so crawlers can find them. The tool estimates how many URLs it lists.

The tool also checks for on-site local business signals (LocalBusiness schema, phone number, address), which are the on-page equivalent of a claimed Google Business Profile. It cannot read your actual Google Business Profile without a Google API key, but those on-site signals are what AI engines can read directly.

Built by Expedient AI, a UK AI automation studio. Last reviewed: August 2026.

Last updated: 12 August 2026.

Frequently asked questions

Is the website AI visibility checker free?
Yes. You can check a page without creating an account or providing contact details. The check runs in your browser and nothing is stored.
What does "AI visibility" mean?
It means how easily AI engines such as Google AI Overviews, ChatGPT and Perplexity can read, understand and cite your page. This checker covers the basic readability and structure signals.
What does "client-side app - partial view" mean?
Some websites are built as JavaScript apps (React, Next.js, Lovable and similar), where the visible copy, headings and links are injected by JavaScript after the page loads. The raw HTML is just a shell. This checker reads the raw HTML, so for these sites it can only measure what an AI engine sees without running the JavaScript. That is a real finding - many AI engines struggle to read such pages - but it is not a judgement of the site's actual content.
Why did the fetch fail for my URL?
A few sites deliberately block outside fetching, and some networks restrict the free reading service this tool uses. If the fetch fails, use the paste-your-HTML option instead, which runs the same checks on the source you provide.
Does a high score guarantee AI citations or rankings?
No. A high score means the page has good basic structure for AI engines to work with. Citations and rankings also depend on content quality, authority, competition and many other factors.
Can Expedient AI help improve my score?
Yes. Expedient AI helps UK SMEs with practical improvements to website structure, structured data and content that AI engines can use. Book a chat to discuss your page.

Want a practical visibility plan?

Twenty minutes. We'll look at the page you care about and outline what is worth changing, in plain English.

Book a chat